Feb. 17, 2023

Fresh Take: Susan Linn on How “Big Tech” Targets Our Kids

These days, wherever kids are, they’re not far from a screen or a smart speaker– or the brands who are using “educational” toys and games to sell them stuff. Susan Linn, author of WHO’S RAISING THE KIDS?, explains how big tech is targeting our kids.

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Psychologist Susan Linn, author of WHO'S RAISING THE KIDS? BIG TECH, BIG BUSINESS, AND THE LIVES OF CHILDREN, isn't anti-technology. She's anti-advertising to children, and has spent her long career spotlighting the "monumental shift towards a digitized-commercialized childhood."

With smart speakers and screens at arms' reach wherever kids go, digital technologies continue to evolve much faster than our understanding of the ramifications of their dominance in our kids' lives.

Susan began her career as award-winning ventriloquist (here she is on Mr. Rogers' Neighborhood!) and has become a world-renowned expert on creative play and the impact of media and commercial marketing on children. In this episode, Susan tells us

  • Why her point isn't to make parents feel guilty
  • Why the best kinds of toys for children do very little
  • How branding can creep in where we sometimes don't even perceive it
  • What we can do to set parameters on the commercializing of our own kids' lives

Here's where you can find Susan:

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